Do your homework

Why is it…….when we consider buying a car or booking a holiday, we spend hours of time researching the particulars and making comparisons within an inch of its life,

Yet, when many of us ponder making an investment in the stock market, very little research is conducted.

But should their share investment not quite work out, a reasoning by the investor for such an outcome is often correlated to gambling at a casino.

Well, I don’t agree with that excuse and that shouldn’t be the case. There is a difference between speculating and investing.

When buying a share of a company, one should perform an appropriate amount of due diligence and may I suggest allocating more time than one does when researching a mobile phone plan.